I discovered Singapore artist Beth Cheong's work while strolling through the streets of Chinatown. Her work is different than anything I has seen before: it was poetic, delicate and artistic at the same time.
In every painting you could find a little owl, reminiscence of her dreams… It would take you to its own whimsical world. After buying a lot of her art work, I contacted her and asked if she would be willing to work with me on my logo: a fox that would reference to the Little Prince of St Exupery and be the companion that would help us ‘tame’ the wine and make it ‘unique’…
After a few attempts Beth created the little fox and the A Wine Adventure canvas, as well as the beautiful sketching around sentences that you can find on the tote bags.
In the words of St Exupery;
“To me, you are still nothing more than a little boy who is just like a hundred thousand other little boys. And I have no need of you. And you, on your part, have no need of me. To you, I am nothing more than a fox like a hundred thousand other foxes. But if you tame me, then we shall need each other. To me, you will be unique in all the world. To you, I shall be unique in all the world..." But if you tame me, it will be as if the sun came to shine on my life . I shall know the sound of a step that will be different from all the others. Other steps send me hurrying back underneath the ground. Yours will call me, like music, out of my burrow. And then look: you see the grain-fields down yonder? I do not eat bread. Wheat is of no use to me. The wheat fields have nothing to say to me. And that is sad. But you have hair that is the colour of gold. Think how wonderful that will be when you have tamed me! The grain, which is also golden, will bring me back the thought of you. And I shall love to listen to the wind in the wheat..."
The fox gazed at the little prince, for a long time. "Please, tame me!" he said.”
― Antoine de Saint-Exupéry
Beth Cheong
Initial sketches
Research on the fox and the glass
Research on a more stylish fox
The stylish fox and the glass
Final sketches
