A Wine Adventure was initially launched to allow you to ‘Tame your wine’.
We wanted to offer a way to teach wine tasting with the help of games and wine tasting accessories that would make it fun and easy to learn.
The goal was not to do wine tasting session to sell you wine at the end, but truly to ‘desacralize’ the approach to wine tasting and make it accessible to anyone, bringing the knowledge and the attention that would allow you to ‘make it a friend', make it simple, accessible and fun.
Then COVID-19 happened. Face-to-face masterclasses with accessories was no longer an option, but cravings for wines, while being stuck at home, ramped up. We saw what staying at home did to the planet: wild animals came out again, pollution slowed down, and people realized this could be a turning point in our approach to travels, consumption, quality of life and what really mattered.
Although this period became an opportunity to offer more wines, we thought about what should be the values and the vision to select them: only wines that would be produced in a sustainable way with the future in mind. Organic certified but also sustainable winemaking and soil management would be our selection criteria. We started by importing Cerdon, an organic sparkling rose that doesn't exist in Singapore.
We read a lot and discovered the High Environmental Value definition (see blog post) and sought winemakers who would follow these practices. We also added a criterion to select women winemakers’ wines as much as possible to support the diversity we strongly believe in. These wines are highlighted through a special category and we are looking forward to bringing more soon.
Our strongest motivation is to develop wine appreciation through games & share the amazing potential, complexity & beauty of the world of wines.
We are promoting and supporting women winemakers and women from the wine industry, creating support networks. We believe in winemakers' careful approach to sustainability, working the soils, the wiines and their wine with high environmental value techniques, not only for certification purposes but in terms of the full ecosystem and to prepare for the future.
Our wine expert Mimi Giraud
Women of the Vines & Spirits
for APAC chapter President
Executive MBA at INSEAD
WSET level 3 Award
in wines with Merit
INSEAD Alumni Wine Club founder and President
Member of Commanderie
des Vins de Bordeaux of Singapore
Winner Public prize
of Trophee des francais d'Asie
ESSEC Wine & Hospitality
club co- chair
Judge at best sommelier Singapore competition
Community Women of the Wine and Spirits
Mimi Giraud is a founder and passionate leader of the community Women of the Wine and Spirits. The community of female F&B and wine professionals.
Follow us on Instagram @awineadventure
Awarded the ASEAN Public Trophy. See the article in the petit journal here